About
The YGS Group

Content licensing is the legal process of granting permission to repurpose, redistribute, or promote existing content created by a publisher. Brands license content to leverage the credibility of trusted editorial voices, while publishers license content to create new revenue streams and expand their reach.

Brands often want to feature trusted editorial content—such as articles, awards, reviews, or logos—in their marketing, but they need permission to do so legally. YGS identifies those opportunities and facilitates connections between brands and publishers. We manage the entire process—from securing licensing agreements to handling fulfillment and usage tracking—making it easy and efficient for both parties.

Virtually any editorial asset can be licensed, including:

• Articles or excerpts

• Logos and award seals

• Infographics and charts

• Photos and illustrations

• Video and audio segments

• Research findings or rankings

For brands, licensed content provides trusted third-party validation that builds credibility and reinforces key messaging. It helps enhance marketing efforts across channels—from digital campaigns to in-store displays. For publishers, licensing offers a valuable way to extend the reach of their content and generate incremental revenue without additional editorial investment. It’s a win-win that amplifies impact for both sides.

The original publisher retains full ownership. Licensing simply grants the brand temporary, legal usage rights within the agreed terms—such as duration, and format.